Equipment dealer sales leads have to answer one question: which of the thousands of businesses in your territory is about to buy a machine.
TLDRProxi watches 10,000+ public sources across 11M+ businesses, and every record resolves to one business. Your reps open a ranked morning call sheet: who just won an award, pulled a permit, or called in a locate, with that record as evidence and a phone number, priced per territory rather than per seat.
A contractor does not wake up wanting an excavator. It wants one because it just won a job it cannot cover with the fleet it has. That moment leaves a trail: a procurement award posted hourly, a construction permit filed daily, an 811 locate ticket within minutes of the call, a license added, a new yard registered, two operator openings posted. A business doing those things is mobilizing crews and equipment now.
This is the part a firmographic list cannot do. "Forty employees, sitework contractor, two branches" is accurate for years and is no help on a Tuesday. The useful fact has a shelf life of about a week, and it is the difference between calling a shop that is deciding and calling a shop that bought from somebody else in March.
A territory has more businesses in it than any team can watch by hand, and the ones that are buying this month are not the ones that were buying last month. Reading every record for all of them, every day, is the only way to get the order of the calls right.
State business filings and construction permits daily, 811 locate tickets within minutes, procurement awards and job postings hourly, environmental records weekly, licenses daily, court records daily, and the open web continuously. Each source on its own publishing cadence.
Every record resolves to one business, so an award, a permit, a locate ticket, and a hiring post about the same company land in the same place instead of four feeds nobody reconciles. That is what makes a pattern visible.
Your rep opens Today: the businesses in the territory whose records just moved, ranked, each with the evidence that put it there and a phone number. The list and the evidence push into the CRM you already use, so nothing changes about how the team works.
Each source is read on its own publishing cadence: 811 locate tickets within minutes, procurement awards and job postings hourly, permits, licenses, filings and court records daily, environmental records weekly. The call sheet is rebuilt every morning from everything that landed overnight.
Everything Proxi reads is already public, and every source is collected within its published terms. Coverage shows exactly what was asked, what was found, and what could not be asked, so a gap in your territory is visible rather than silent.
No. Proxi pushes the ranked list and the evidence behind each name into the CRM you already use. It is the input that decides the day's calls, not a replacement system of record.
Per territory, not per seat. A territory is the set of businesses your team sells into, so adding a rep does not add a bill and the whole branch can work the same call sheet.